Update from NAR
Update from NAR “The National Association of REALTORS® responded Tuesday to new real estate listing application being launched on an artificial intelligence platform, saying that using AI has the potential to better serve consumers, but that MLSs are responsible for doing assessments of the new application to ensure compliance with MLS rules.
Large language model AI tools, such as ChatGPT or Claude, are already being used like a search engine to ask questions about homes for sale or rental in an area. However, to actually see a home listing, the user had to leave the AI tool and go to a separate website.
But earlier this month Zillow announced that its portal app would be available on Open AI’s ChatGPT. “When you start a ChatGPT prompt with ‘Zillow,’” the company said in its announcement, “ChatGPT will automatically surface the Zillow App in your chat and use relevant context to deliver real listings. The app will also show photos, maps and pricing, and guide you seamlessly back into Zillow to schedule a tour, connect with an agent or explore financing.”
The novel application introduced questions for MLS executives and industry analysts: How does an app on an AI platform comply with MLS policies and IDX rules?”